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Challenging Business Leaders on the Power of Purpose - Eldoret, Kenya

An Unexpected Opportunity

By Bruce Witt

One of the interesting things on a trip like this to Kenya, Africa is to see and watch what the Lord does. How He uses both challenges and open doors for Him to work through you. Today was to be a travel day going from Nairobi to Eldoret. The plan was to take an early morning plane and then meet with pastors in the city for tomorrow’s leadership conference.

The taxi was late, we had to rush in terrible traffic, and go through three security checks to barely check-in before the flight. Then the plane was almost 2 hours late. I arrived in Eldoret and was meet by pastor Mike. In the car ride to the hotel He asks if I want to speak to 200 business people in the next 10 minutes.

What a blessing to challenge these business people and leaders on the “Power of Purpose” and how the Lord would want to use them as lights in the marketplace by sharing Christ and making disciples.

God is at work in this city. Can’t wait for tomorrow.

Isaiah 60:11 says, “Your gates will be open continually; They will not be closed day or night, So that men may bring to you the wealth of the nations,”

Equipping Business People in the Largest Bank in Kenya

The Kenya Community Bank, Eldoret, Kenya

Through the relationships and influence of Pastor Mike, I had the privilege to speak to about 25 leaders and employees of the Kenya Community Bank. The purpose was to make the gospel of Jesus Christ relevant to the everyday life and function of this bank in the community of Eldoret.

So we facilitated a presentation on establishing a “Triple Value Culture” to inspire, direct, and enhance the effectiveness of their company.

Triple Value Culture:

(1) Value People; (2) Deliver  a Product or Service of Value; and (3) Value the Customer

Value People:  Philippians 2:3-5

Begin by believing the best about people and their work, starting with your employees; yet it also includes, vendors, suppliers, and customers. If you think well about people, their tendency is to rise to the positive expectation. Valuing people includes investing in them, which may involve offering training and adjusting schedules if warranted and appropriate. At minimum it must include providing better than average compensation. Show that you genuinely care for the people.

  • Believe the Best about others. Invest your Best in others. Ask the Best of others.
  • Work for the success of others and the whole rather than your own personal success.
  • Serve the needs of the people (personnel, customers, clients, etc.).
  • Create Worth. Value the individual for who they are and what they do.
  • The culture values relationships and relational care. They are authentic.

Deliver a Product or Service of Value: Colossians 3:23

This means providing the highest quality possible—no defects. Simply you make the product or service the very best it can be. First, you do your absolute best, then you consider how you stack up to the competition: What can we learn from them?

  • Create Worth by knowing and fulfilling their value proposition.
  • Serve others by helping to provide the resources and guidance they need.
  • Trust the people to do the work.
  • Model and encourage all to work with excellence as their standard.

Value the Customer: Matthew 5:16

Show appreciation for the customer with respect and dignity.

Delivery must be Timely and Respectful. Let customers know they are appreciated and treasured. This means you don’t argue with them (“The Customer is Always Right”). If there is a complaint seek first to understand before defending or explaining. As previously stated, the goal is cultivate a loyal, raving fan—not just a consumer.

  • Think Creating Worth at all levels: attitude, service, product, communication, delivery, etc
  • Seek to know and meet the needs of the customers. Ask, “How may I serve you?”

It was very encouraging to see a business embrace the truths of the word in such a practical way.